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MyTale Hotel — 24 Hours

Hospitality · 2022

MyTale Hotel — 24 Hours

24 hours in a hotel, a dystopian and surreal tale.

The subject

A campaign of eight images for MyTale Hotel in Rome: 24 hours of possibilities and adventures set in a hotel that made design its language.

The point of view

It is not strictly a fine art work: it joins the commercial with a strongly authorial eye.

The hotel wanted a provocative, slightly unsettling project, one that would amuse and make you want to stay there when you come to Rome, to see what adventures might begin.

So I reworked the slightly erotic scenes in the ironic, surreal key the hotel wanted to convey.

The journey

2022: eight photographs, born from a project of my former agency.

The images were published on the hotel’s social media and communication channels.

A couple having breakfast in bed on the hotel roof terrace, surrounded by balloons — MyTale Hotel, Rome
A couple in a burgundy hotel room, startled by a light under the bedsheets — MyTale Hotel, Rome
A man working on a laptop in an armchair while a woman in a striped dress stands at the shower door, hotel room with party lights — MyTale Hotel, Rome
A couple having a coffee break at a hotel breakfast table laden with pastries — MyTale Hotel, Rome
A young woman in a red jacket and sunglasses asleep in a bathtub full of yellow rubber ducks, “Dream big” written on the glass — MyTale Hotel, Rome
A pink balloon floating in front of a door at the end of a burgundy hotel corridor — MyTale Hotel, Rome
A man in sunglasses and a pink flamingo pool float standing in a hotel room while a woman lies on the bed — MyTale Hotel, Rome
A hotel room wrecked after a party: unmade bed, balloons and flamingo floats — MyTale Hotel, Rome
Back to work

Hospitality Photography: MyTale Hotel

The campaign tells twenty-four hours inside the hotel: breakfast in bed on the roof, the rooms, a corridor with a balloon, a bathtub full of rubber ducks, the party and the room after the party.

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