A complex e-commerce with an editorial eye
The subject
GENTE, a Roman luxury multibrand founded in 1981: more than ten boutiques between Rome and Porto Rotondo, with collections from international designers and its own lines.
The point of view
In luxury, the most interesting thing to convey is less the product than the status it gives you: owning a design object, folding it into the way you are, amplifies our identity.
From cinema I bring the organisation of the work, from food the listening to the gesture that makes the product: in both, the final result comes from a long, craft-based process that takes dedication and love.
The journey
2023, a project completed within the year: product photography for the e-commerce in multiple views, fashion editorials and mini campaigns.
The images were used on social media, on posters and in the press, digital and print.
Fashion Photography: GENTE
Photographer for GENTE Roma, founded in 1981 on Via Cola di Rienzo and today with boutiques in the city’s most prestigious districts, from Prati to EUR. Among the designers in the collection are Celine, Alexander McQueen, Roger Vivier, Alaïa and Moncler, alongside capsule collections and its own lines, for a high-end Roman and international clientele.
The work started from the idea that an e-commerce can have an editorial eye: standardised product photos in multiple views, alongside fashion shoots made to tell the identity of the brand.
Do you have a subject that deserves a point of view, not just a photograph?